"Compass Care Pregnancy Services"

CLIENT:

Compass Care

Using a theme of "Turning fear into confidence", we created a series of TV spots that were designed to encourage women with unplanned pregnancies to get all the information they need. The spots are purposely neutral in tone, not condemning or condone certain choices. If it was obvious that CompassCare supports carrying the baby to term, some women would not even listen to the benefits of that option.