CCDJ Ram TV Campaign

CLIENT:

Canandaigua Chrysler Dodge Jeep

Trying to cut through the clutter on TV, especially with much larger dealerships in the market, we decided to have a little punny play. Jeep was the top-selling brand for the dealer and many of the buyers are men, so we stooped the male-brain level to get some chuckles and to get people to remember the dealer's name.